Thursday, June 18, 2009

A reader came to my other blog, 'It Was So Much Easier When I Only Had One...' and commented that Asa had a new song on the airwaves. As Asa is one of Nigeria's most respected contemporary artists, I had to go find the track.

"The Place To Be" is such a smooth and uplifting song and bound to put most people in a good mood. The song is being used by Nigeria's Guaranteed Trust Bank (GTB) in their current advertising campaign. If you notice, the word "Guaranteed" is sprinkled within the song. Being that I am a large supporter of entertainers leveraging their brand to make money and expand their fan base outside of their niche, I commend GTB for taking advantage of Asa's writing and musical talent. I also hope they paid her handsomely, because their association with her highly successful brand only makes them look better.

I desperately wanted a video to put on the blog for readers and so asked fellow blogger Olamild, of Olamild Entertainment to make a video. Thank you, Olamild for kindly humoring my request and making it possible for readers to hear this song and thank you as well for including lyrics. Please visit Olamild Entertainment to gain in depth information and read interviews from your favorite Nigerian artists in the world of music, theater, poetry, film and entertainment.

That being said, enjoy.

And as a side note, I hope that Akunyili and the entire 'Rebrand-22' team (thanks Plastiqq for that term), will soon reveal a little more of how they plan on re-/branding the nation. Regardless of their plans, Nigerians themselves will somehow manage to achieve that goal by themselves is the powers that be stay out of the way.

Related Articles of Interest:
- Fame Enterprise and the Entertainment Industry
-Nigeria vs. The African Continent
-Nigerian Music II - P-Square "Say your Love"
-Nigerian Music III - Infinity's "Olori Oko"
-Nigerian Music IV - Tuface
-Nigerian Music V - Ty Bello's "Greenland"
-Nigerian Music VI - Banky W.'s "Ebute Meta"
-Nigerian Music VII - Fishe's "Africa"
-Nigerian Music VIII - Asa's "So Beautiful"
-Nigerian Music IX - Nayo's "1+1"
-Nigerian Music X - Conscious Music
-Nigerian Music XI - Bope Boya
- Nigerian Music XII - Douye
- Nigerian Music XIII - Uwadiwe

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Danny Bagucci said...

I had the song on repeat all thru yesterday evening from Asa and MI for remind me of Leroi Jones -- lines that rhyme and make sense on multiple levels....

Afronuts said...

Interesting song. Asa just never fails to impress me. The music is powerful in its lyrics. I wonder if she did it just for GTB or GTB used it for thier Ad?

MolaOGq said...

Lovely Track.. Can't stop listening to it... Someone already made remix to it and sent it over...

Unknown said...

Thank you very much solomon for the shout out.

anything 4 ASA
anything 4 the promotion of motherland o

plastiQQ said...

Lovely song. lol @ "Rebrand 22" team

guerreiranigeriana said...

...thanks for sharing this!...i love asa!!!...was sad to miss her performing in the bay this summer...

Anonymous said...

Thanks SSD and Olamild. Asa really is a quality artist and i enjoy her music. I was so moved the first time i heard Bibanke.

olaoluwatomi said...

Lovely track, I love ASA so I was pleased to hear this, this seems to be one of her only songs i havent listened to!
Thanks for putting it up!

Unknown said...

Azeez..lovely asa u are the Bom keep it up and i luv ur songs and voice.god bless u and ur family (amen...)

alanya otelleri said...

I read your article with great pleasure. This wonderful article thank you for sharing with us

antalya otelleri said...

I read your article with great pleasure. thank you for sharing with us

beats said...

this a a great song!! I would love an opportunity to work with an artist like this!! thanks for the update!

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