GOODLUCK JONATHAN'S CAMPAIGN VIDEOS

Wednesday, September 22, 2010

There was a time when Nigerian politicians would release entire music albums for campaign purposes. Although I am unaware whether modern day parties continue with that practice, a praise/campaign song was played in the background during former dictator Ibrahim Babangida's campaign rally held on September 14th in Abuja.

Another presidential aspirant, current president Goodluck Jonathan, has released a series of music videos as part of his campaign strategy. The videos, available on YouTube, feature different musical genres. This approach is in keeping with Jonathan's attempt to distinguish himself from other politicians by appealing to the youth vote. In that vein, he opened a Facebook page, announced his campaign to his Facebook fans and now has issued videos on youth-geared YouTube. Furthermore, Jonathan's main video, which is in English, is reminiscent of youth-oriented music and political videos being created by Nigerian musicians and youth groups, such as Light Up Nigeria. They typically feature recognizable faces such as Nollywood actors and other public figures.











It remains to be seen what other steps Jonathan will take in his efforts to campaign for the presidency. So far, he is clearly trying to appeal to the youth vote. This youth approach, made popular by the Obama campaign in 2008, is a smart choice for any Nigerian politician. The overwhelming majority of Nigeria's 150 million citizens are under the age of 35 and according to recent polling from Enough is Enough, a Nigerian pro-democracy organization, 83% of young adults polled plan to not only register but vote in the upcoming elections. Therefore, any politician that can bring out voters, and especially young voters, will have an advantage. From his actions thus far, that is Jonathan's plan.

Other politicians have taken to web 2.0 technology to appear accessible and appeal to younger Nigerian voters. Donald Duke, Dele Momodu, and Nuhu Ribadu all have a presence on one or more social media platforms. As the elections draw close, they may now occur in April and not January 2011, it will be interesting to see how these politicians distinguish themselves. While I understand that a politician must reach potential voters the best ways they can, I, for one, would rather have them engage the public in an intelligent fashion. They can do this by specifying not just their goals, but how they will go about achieving them. That, in my opinion, is more important for the sustainability of Nigerian democracy and development. And when used in conjunction with web 2.0 capacity and other means, will provide a well rounded platform that educates the public on what these politicians actually stand for.

Which video do you like the best?

7 Curiosities. Add Yours.:

Anonymous said...

You can observe sudden improvement in your business with the increase of visitor’s
just because of the SEO Australia service. Thiss is why it is more
lucrative for an American or eveen European company to wortk with an Indian company becaquse at the
end of the day, it is all abouut saving costs. These benefits are easily
availed after selecting the best Seo Company.

Here is my bog ... seo south africa, ,

Anonymous said...

Woah! I'm really loving the template/theme of this website.
It's simple, yet effective. A lot of times
it's very difficult to get that "perfect balance" between superb usability and appearance.
I must say you've done a very good job with this. Additionally,
the blog loads super fast for me on Internet explorer.

Excellent Blog!

Feel free to surf to my page ... Brain Abundance

Anonymous said...

Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
I've been looking for a plug-in like this for quite some time and was
hoping maybe you would have some experience with something like
this. Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward
to your new updates.

Take a look at my web blog ... condominium inspection manhattan

Anonymous said...

I'm not sure why but this weblog is loading very slow for me.
Is anyone else having this problem or is it a problem on my end?
I'll check back later on and see if the problem
still exists.

Here is my web-site ... how to gain muscle fast without supplements

Anonymous said...

If you exfoliate before then, you will see the color coming off of your skin.
In the 1960s when many people were becoming the victims of sunburn and skin cancer for the sake of
Suntan, this method became very popular as a safe alternative to sunbathing.
Getting your skin to just the right tone can be a challenge.


My web-site ... chloe sims ponytail palm tree houseplant

Anonymous said...

Yesterday, while I was at work, my sister stole my apple ipad and tested to see if it can survive a 30
foot drop, just so she can be a youtube sensation.
My iPad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!


Check out my homepage :: Massage London - ,

Anonymous said...

Does your website have a contact page? I'm having problems locating it
but, I'd like to send you an e-mail. I've got some
suggestions for your blog you might be interested in hearing.
Either way, great website and I look forward to
seeing it improve over time.

Also visit my page: Best soundbar 2014 ()

Post a Comment

Get curious...share your thoughts, long and short. But, do remain civil.